So, you've joined the natural side. We're so happy that you're here
Obtained from the bark of the Willow tree, willow bark extract has been used to soothe irritated skin for centuries. Although, there are various types of Willow tree, White Willow tree is typically used in skincare products.
The bark contains Salicin, from which salicylic acid is derived—this versatile ingredient is both anti-inflammatory and antibacterial, clearing pores and alleviating acne and irritation. In skin care, salicin alleviates acne and irritation and is suitable for most skin types.
Willow bark is known as natural salicylic acid because of how effective it can be on cleaning out pores, calming acne inflammation, and reducing the appearance of fine lines + wrinkles.
Willow bark also contains keratolytic properties - which breaks down dead skin cells and gently exfoliates the skin by dissolving impurities within the pores. This property aids in cell regeneration, allowing for a more refreshed complexion.
Willow bark is also high in natural tannins and polyphenols which have antibacterial and anti-inflammatory properties that help your diminish acne and reduce the appearance of fine lines for a smoother complexion. Tannins also help to reduce the appearance of large pores, control excess oil and maintain a firm, youthful look. Polyphenols are said to help alleviate conditions such as psoriasis, eczema, and rosacea through its anti-bacterial properties.
To reap the benefits of natural Willow bark extract, consider adding our foaming face wash, Pure into your daily skin routine! Gentle enough for even the most sensitive skin, the willow bark in Pure will help promote healthy skin cell regeneration and regulate sebum production. The powerful nutrients in this effective face wash not only rid your skin of bad bacteria, they work to prevent signs of aging skin, regenerate skin cells, inflammation, blemishes, and acne
Willow bark should be in your life if you have acne and you are looking for a natural alternative to mend your skin. This ingredient also makes for a great alternative to witch hazel for those with oily, acne prone skin
These ingredients have been carefully hand selected in order to provide you with the most luxurious feeling of bliss when you cleanse your skin!
Pure will uplift your skin to its healthiest potential. Treat your skin!

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